Solving the Data Matching problem in Omni-Channel Marketing.

We chatted to VP of Operations at HumanN, Eric Shaffer to hear firsthand how data matching logic has changed not only his own workflow, but re-shaped the way the entire company uses their data. Today, the company can use data to inform key decisions for marketing and business intelligence purposes. HumanN is growing fast. On top of their…
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The New Future of Marketing: 16 Predictions From The C-Suite

What’s in store for marketers? Forget crystal balls — this article in Forbes, written late last year by former CMO Kimberly A. Whitler, offered insights and predictions for the year ahead from CEOs, authors, and other marketing experts. So what did these experts predict would happen in the wonderful world of marketing during 2016? More targeted, personalized efforts…
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Data Quality – is “close enough” “good enough”?

I was discussing the data quality vendor landscape with a colleague the other day and he drew a very interesting parallel, an analogy about solutions and performance I hadn’t heard before. Frankly, on the surface it was almost comical—but the more I thought about it, the more I realized the significance. For some reason, too often technology buyers…
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From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. Quote Jim Barksdale, former CEO of Netscape While reliance on instinct may have been enough to get by in the past, today, neglecting to adopt a data-driven mindset could very well make or break your business. Today, Data centricity is…
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8 Data Demons Blocking CMOs’ Path to Marketing ROI

In this dog-eat-dog, data-centric world, many of today’s CMOs want the ability to easily measure and show how their teams are delivering ROI. But what’s preventing them from actually doing that? According to Nadim Hossain, CEO and Co-Founder of BrightFunnel, it’s because of “Bad Data,” which generally falls into one of eight categories: Account Hierarchy and Duplicates, Opportunity…
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