16 Patterns Seen in Companies Struggling to Evolve into Data-Driven Cultures

Data is one of a company’s most valuable assets, but tapping into the full potential requires a shift to a data-driven culture. A shift from ‘Selective Data Empowerment’ to ‘Collective Data Empowerment’. Step back and think about a challenge your company faces. Who among your colleagues knows the most about it? Who has the most experience with it?…
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How to Make an AI Project More Likely to Succeed

A recent survey by Deloitte of “aggressive adopters” of AI found that 76% believe that they will “substantially transform” their companies within the next three years – and the  companies focused on tieing AI to business outcomes are finding that AI is driving bottom-line results at a rate few had anticipated. AI isn’t just one technology, but a…
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How PayPal – TIO Networks improved customer data matching to deliver financial services products

PayPal- Tio Networks services some of the largest telecom, wireless, cable, and utility bill issuers in North America – companies like AT&T, Cricket Wireless, Cox Communications, and Dish Networks. Their platform integrates with back-office billing systems, to enable billers to post payments accurately and quickly to the appropriate customer accounts. TIO Networks had acquired several companies and was…
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360Science Named Top 25 BI & Analytics Companies 2017

PRESS RELEASE SEPTEMBER 12, 2017 360Science Named Top 25 BI & Analytics Companies 2017 An Amazing Next-Generation Approach to Matching and Unifying Customer Data Austin, TX — CIO Applications names 360Science 25 BI & Analytics Companies 2017 in their September 2017 report. Each year, in an effort to assist CIOs identify technologies that are helping businesses leverage data…
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Solving the Data Matching problem in Omni-Channel Marketing.

We chatted to VP of Operations at HumanN, Eric Shaffer to hear firsthand how data matching logic has changed not only his own workflow, but re-shaped the way the entire company uses their data. Today, the company can use data to inform key decisions for marketing and business intelligence purposes. HumanN is growing fast. On top of their…
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The New Future of Marketing: 16 Predictions From The C-Suite

What’s in store for marketers? Forget crystal balls — this article in Forbes, written late last year by former CMO Kimberly A. Whitler, offered insights and predictions for the year ahead from CEOs, authors, and other marketing experts. So what did these experts predict would happen in the wonderful world of marketing during 2016? More targeted, personalized efforts…
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Data Quality – is “close enough” “good enough”?

I was discussing the data quality vendor landscape with a colleague the other day and he drew a very interesting parallel, an analogy about solutions and performance I hadn’t heard before. Frankly, on the surface it was almost comical—but the more I thought about it, the more I realized the significance. For some reason, too often technology buyers…
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