Why Data Unification Matters to Every Marketer
Customers today are interacting on multiple channels before making a purchase – how much money are you leaving on the table?
3 Common Myths About Data Quality
The data quality role is once again ranked as the most important full-time role staffed in the CDO’s office. But despite the importance CDOs place on data quality, little has been done to actually solve the issue. Data quality has always been perceived by organizations as a difficult thing to achieve. In the past, the general opinion has…
How to Create a Business Case for Data Accuracy Improvement
Create a compelling business case in just five steps. For most successful enterprises today, data has asserted itself as a valuable asset and wielding it is a true differentiator. Making effective use of that unique pool of information is recognized as the key to drawing out ahead in a highly competitive digital world. Yet data has an Achilles…
16 Patterns Seen in Companies Struggling to Evolve into Data-Driven Cultures
Data is one of a company’s most valuable assets, but tapping into the full potential requires a shift to a data-driven culture. A shift from ‘Selective Data Empowerment’ to ‘Collective Data Empowerment’. Step back and think about a challenge your company faces. Who among your colleagues knows the most about it? Who has the most experience with it?…
How GDPR Changes the 1-10-100 Rule
The 1-10-100 rule is a quality management concept used to quantify the hidden costs of poor quality. Think of it as Moore’s Law applied to data quality. This rule has stood for nearly 30 years, but with GDPR now enacted it’s outdated. Read how on 360Science.com.
How to Make an AI Project More Likely to Succeed
A recent survey by Deloitte of “aggressive adopters” of AI found that 76% believe that they will “substantially transform” their companies within the next three years – and the companies focused on tieing AI to business outcomes are finding that AI is driving bottom-line results at a rate few had anticipated. AI isn’t just one technology, but a…
How PayPal – TIO Networks improved customer data matching to deliver financial services products
PayPal- Tio Networks services some of the largest telecom, wireless, cable, and utility bill issuers in North America – companies like AT&T, Cricket Wireless, Cox Communications, and Dish Networks. Their platform integrates with back-office billing systems, to enable billers to post payments accurately and quickly to the appropriate customer accounts. TIO Networks had acquired several companies and was…
360Science Named Top 25 BI & Analytics Companies 2017
PRESS RELEASE SEPTEMBER 12, 2017 360Science Named Top 25 BI & Analytics Companies 2017 An Amazing Next-Generation Approach to Matching and Unifying Customer Data Austin, TX — CIO Applications names 360Science 25 BI & Analytics Companies 2017 in their September 2017 report. Each year, in an effort to assist CIOs identify technologies that are helping businesses leverage data…
Solving the Data Matching problem in Omni-Channel Marketing.
We chatted to VP of Operations at HumanN, Eric Shaffer to hear firsthand how data matching logic has changed not only his own workflow, but re-shaped the way the entire company uses their data. Today, the company can use data to inform key decisions for marketing and business intelligence purposes. HumanN is growing fast. On top of their…
