Posts by author
Deanna Meiresonne
Better Data Hygiene: A Recipe for Success
Customer data is often a brand’s most valuable resource. Frequently thought of as the “oil of the digital era”, clean, reliable customer data is the key to forming a relationship that extends beyond that of your competitors. It’s the lifeblood of a company, but cleaning dirty customer data and maintaining data hygiene can be a costly and complex…
9 Questions to Ask Before Buying Matching Software
What goes into data matching software? Feel confident about your investment, with these 9 questions to ask.
How Legacy Data Matching Solutions are Failing and What to Do About It
Everyone promises AI-infused solutions these days. But do you know what a truly “intelligent” data quality solution really looks like?
Why Data Unification Matters to Every Marketer
Customers today are interacting on multiple channels before making a purchase – how much money are you leaving on the table?
3 Common Myths About Data Quality
The data quality role is once again ranked as the most important full-time role staffed in the CDO’s office. But despite the importance CDOs place on data quality, little has been done to actually solve the issue. Data quality has always been perceived by organizations as a difficult thing to achieve. In the past, the general opinion has…
How to Create a Business Case for Data Accuracy Improvement
Create a compelling business case in just five steps. For most successful enterprises today, data has asserted itself as a valuable asset and wielding it is a true differentiator. Making effective use of that unique pool of information is recognized as the key to drawing out ahead in a highly competitive digital world. Yet data has an Achilles…
