The New Future of Marketing: 16 Predictions From The C-Suite

What’s in store for marketers? Forget crystal balls — this article in Forbes, written late last year by former CMO Kimberly A. Whitler, offered insights and predictions for the year ahead from CEOs, authors, and other marketing experts. So what did these experts predict would happen in the wonderful world of marketing during 2016? More targeted, personalized efforts…
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From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. Quote Jim Barksdale, former CEO of Netscape While reliance on instinct may have been enough to get by in the past, today, neglecting to adopt a data-driven mindset could very well make or break your business. Today, Data centricity is…
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8 Data Demons Blocking CMOs’ Path to Marketing ROI

In this dog-eat-dog, data-centric world, many of today’s CMOs want the ability to easily measure and show how their teams are delivering ROI. But what’s preventing them from actually doing that? According to Nadim Hossain, CEO and Co-Founder of BrightFunnel, it’s because of “Bad Data,” which generally falls into one of eight categories: Account Hierarchy and Duplicates, Opportunity…
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