23 posts
Overcoming the Challenges of Customer Data
As the business scales and you take on increasingly more customer data, don’t get blindsided by some of the common challenges faced when data grows.
How to use Data Cleansing to Maintain Customer Data
Customer data is often a brand’s most valuable resource. Frequently thought of as the “oil of the digital era”, clean, reliable customer data is the key to forming a relationship that extends beyond that of your competitors. It’s the lifeblood of a company, but cleaning dirty customer data and maintaining data hygiene can be a costly and complex…
What to Look for in “AI-Powered” Data Quality Platforms
Everyone promises AI-infused solutions these days. But do you know what a truly “intelligent” data quality solution really looks like?
BA fine biggest of its kind in the UK – but it could have been bigger.
This week’s news of IAG data breach fine is understood to be the biggest penalty the ICO has issued to date under GDPR, but it’s not the maximum that the airline could have faced.
Making the Right Data Quality Investment for Your Business
Making the right data quality investment for your business can be tricky, but not with these simple five steps.
FCA Fine Raises the Bar on Single Customer View
This is a £33m fine essentially caused by lack of an accurate, up-to-date Single Customer View – the catalyst being inadequate identification of all accounts for deceased customers and (in some cases) writing to old addresses.
How GDPR Changes the 1-10-100 Rule
The 1-10-100 rule is a quality management concept used to quantify the hidden costs of poor quality. Think of it as Moore’s Law applied to data quality. This rule has stood for nearly 30 years, but with GDPR now enacted it’s outdated. Read how on 360Science.com.
How to Make an Artificial Intelligence Investment Pay-Off
A recent survey by Deloitte of “aggressive adopters” of AI found that 76% believe that they will “substantially transform” their companies within the next three years – and the companies focused on tieing AI to business outcomes are finding that AI is driving bottom-line results at a rate few had anticipated. AI isn’t just one technology, but a…
GDPR – What You Need to Know About Consent
Who should read this? This post is written for Data Controllers and anyone who needs to understand what the obligations of the Data Controller under GDPR are for obtaining consent. We’re talking about customers here, but the same obligations apply to any other personal data that you hold. What do you need to know? Over the last several years, data-driven…
GDPR Key Definitions and Terminology
This week, as part of our series on GDPR, we are looking at the key definitions in the EU General Data Protection Regulation to help you decide which of the obligations of GDPR do indeed apply to your business.
