How to use Data Cleansing to Maintain Customer Data

Customer data is often a brand’s most valuable resource. Frequently thought of as the “oil of the digital era”, clean, reliable customer data is the key to forming a relationship that extends beyond that of your competitors. It’s the lifeblood of a company, but cleaning dirty customer data and maintaining data hygiene can be a costly and complex…
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How to Make an Artificial Intelligence Investment Pay-Off

A recent survey by Deloitte of “aggressive adopters” of AI found that 76% believe that they will “substantially transform” their companies within the next three years – and the  companies focused on tieing AI to business outcomes are finding that AI is driving bottom-line results at a rate few had anticipated. AI isn’t just one technology, but a…
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GDPR – What You Need to Know About Consent

Who should read this? This post is written for Data Controllers and anyone who needs to understand what the obligations of the Data Controller under GDPR are for obtaining consent. We’re talking about customers here, but the same obligations apply to any other personal data that you hold. What do you need to know? Over the last several years, data-driven…
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