Customer Data Management
Customer data is often a brand’s most valuable resource. Frequently thought of as the “oil of the digital era”, clean, reliable customer data is the key to forming a relationship that extends beyond that of your competitors. It’s the lifeblood of a company, but cleaning dirty customer data and maintaining data hygiene can be a costly and complex…
Every day we work with customers to begin the process of evaluating helpIT data quality software (along with other vendors they are looking at). That process can be daunting for a variety of reasons from identifying the right vendors to settling on an implementation strategy, but one of the big hurdles that occurs early on in the process is running an initial set of data through the application.
If you’ve found yourself reading this blog then you’re no doubt already aware of the importance of maintaining data quality through processes such as data verification, suppression screening, and duplicate detection.
A lot has been written about “phonetic algorithms” since Soundex was created for the US Census in (I think) 1880, but the world seemed to stand fairly still until computer software started to implement name matching in the 70’s. The strange thing is that Soundex seems to have remained the de facto standard until well into the 90’s,…
If you take a good look around the master data management (MDM) industry, data quality is the buzz word of the day. Blog posts, surveys, analyst briefings, white papers and testimonials are filled with commentary on the importance of good data quality. What is the importance?