How to use Data Cleansing to Maintain Customer Data

Customer data is often a brand’s most valuable resource. Frequently thought of as the “oil of the digital era”, clean, reliable customer data is the key to forming a relationship that extends beyond that of your competitors. It’s the lifeblood of a company, but cleaning dirty customer data and maintaining data hygiene can be a costly and complex…
View Post

Creating Your Ideal Test Data

Every day we work with customers to begin the process of evaluating helpIT data quality software (along with other vendors they are looking at). That process can be daunting for a variety of reasons from identifying the right vendors to settling on an implementation strategy, but one of the big hurdles that occurs early on in the process is running an initial set of data through the application.
View Post

Any Advance on Soundex?

A lot has been written about “phonetic algorithms” since Soundex was created for the US Census in (I think) 1880, but the world seemed to stand fairly still until computer software started to implement name matching in the 70’s. The strange thing is that Soundex seems to have remained the de facto standard until well into the 90’s,…
View Post