Single Customer View
This is a £33m fine essentially caused by lack of an accurate, up-to-date Single Customer View – the catalyst being inadequate identification of all accounts for deceased customers and (in some cases) writing to old addresses.
It’s no longer good enough to have a Single Customer View that is only up to date every night, it should be up to date as quickly as your customer switches from one device to another – that is, in real time.
If you’ve found yourself reading this blog then you’re no doubt already aware of the importance of maintaining data quality through processes such as data verification, suppression screening, and duplicate detection.
One of the more interesting aspects of working for a data quality company is the challenge associated with solving real world business issues through effective data management. In order to provide an end-to-end solution, several moving parts must be taken into consideration, data quality software being just one of them.