41 posts
Better Data Hygiene: A Recipe for Success
Customer data is often a brand’s most valuable resource. Frequently thought of as the “oil of the digital era”, clean, reliable customer data is the key to forming a relationship that extends beyond that of your competitors. It’s the lifeblood of a company, but cleaning dirty customer data and maintaining data hygiene can be a costly and complex…
9 Questions to Ask Before Buying Matching Software
What goes into data matching software? Feel confident about your investment, with these 9 questions to ask.
How Legacy Data Matching Solutions are Failing and What to Do About It
Everyone promises AI-infused solutions these days. But do you know what a truly “intelligent” data quality solution really looks like?
Why Data Unification Matters to Every Marketer
Customers today are interacting on multiple channels before making a purchase – how much money are you leaving on the table?
3 Common Myths About Data Quality
The data quality role is once again ranked as the most important full-time role staffed in the CDO’s office. But despite the importance CDOs place on data quality, little has been done to actually solve the issue. Data quality has always been perceived by organizations as a difficult thing to achieve. In the past, the general opinion has…
BA fine biggest of its kind in the UK – but it could have been bigger.
This week’s news of IAG data breach fine is understood to be the biggest penalty the ICO has issued to date under GDPR, but it’s not the maximum that the airline could have faced.
Ghost Patients: Cleansing the Patient Records that Haunt the NHS
If you haven’t been in contact with your GP in the past six months, you might be mistaken as a ghost. You could be one of the millions of ghost patient records that are haunting General Practitioners and the National Health Service of late.
How to Create a Business Case for Data Accuracy Improvement
Create a compelling business case in just five steps. For most successful enterprises today, data has asserted itself as a valuable asset and wielding it is a true differentiator. Making effective use of that unique pool of information is recognized as the key to drawing out ahead in a highly competitive digital world. Yet data has an Achilles…
FCA Fine Raises the Bar on Single Customer View
This is a £33m fine essentially caused by lack of an accurate, up-to-date Single Customer View – the catalyst being inadequate identification of all accounts for deceased customers and (in some cases) writing to old addresses.
Marriott’s 500m Record Breach – what they should have done
The massive 500m record breach of Marriott’s Starwood customer database is just the latest in a very long line of high profile, reputation-threatening data breaches.
