6 Reasons Companies Ignore Data Quality Issues

Be it lean startups or multinational enterprises, true, proper maintenance of data quality gets swept under the rug. The initial efforts put in place early-on aren’t matched with best practices in the long run. Managers may be tempted to leverage existing CRM platforms tools to try and meet the data cleansing needs – not knowing that these solutions fall sorely short of any kind of proper record cleansing. While budgets are emptied in favor of customer acquisition and advertising spend, these half-hearted attempts at cleaning house leave valuable customer records collecting dust, hidden in plain sight.
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