How PayPal – TIO Networks improved customer data matching to deliver financial services products

PayPal- Tio Networks services some of the largest telecom, wireless, cable, and utility bill issuers in North America – companies like AT&T, Cricket Wireless, Cox Communications, and Dish Networks. Their platform integrates with back-office billing systems, to enable billers to post payments accurately and quickly to the appropriate customer accounts. TIO Networks had acquired several companies and was…
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The New Future of Marketing: 16 Predictions From The C-Suite

What’s in store for marketers? Forget crystal balls — this article in Forbes, written late last year by former CMO Kimberly A. Whitler, offered insights and predictions for the year ahead from CEOs, authors, and other marketing experts. So what did these experts predict would happen in the wonderful world of marketing during 2016? More targeted, personalized efforts…
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8 Data Demons Blocking CMOs’ Path to Marketing ROI

In this dog-eat-dog, data-centric world, many of today’s CMOs want the ability to easily measure and show how their teams are delivering ROI. But what’s preventing them from actually doing that? According to Nadim Hossain, CEO and Co-Founder of BrightFunnel, it’s because of “Bad Data,” which generally falls into one of eight categories: Account Hierarchy and Duplicates, Opportunity…
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