8 Data Demons Blocking CMOs’ Path to Marketing ROI

In this dog-eat-dog, data-centric world, many of today’s CMOs want the ability to easily measure and show how their teams are delivering ROI. But what’s preventing them from actually doing that? According to Nadim Hossain, CEO and Co-Founder of BrightFunnel, it’s because of “Bad Data,” which generally falls into one of eight categories: Account Hierarchy and Duplicates, Opportunity…
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