6 posts
Retail & eCommerce
Improving the Customer Experience with Data Unification
Customers today are interacting on multiple channels before making a purchase – how much money are you leaving on the table?
Solving the Data Matching problem in Omni-Channel Marketing.
We chatted to VP of Operations at HumanN, Eric Shaffer to hear firsthand how data matching logic has changed not only his own workflow, but re-shaped the way the entire company uses their data. Today, the company can use data to inform key decisions for marketing and business intelligence purposes. HumanN is growing fast. On top of their…
8 Data Demons Blocking CMOs’ Path to Marketing ROI
In this dog-eat-dog, data-centric world, many of today’s CMOs want the ability to easily measure and show how their teams are delivering ROI. But what’s preventing them from actually doing that? According to Nadim Hossain, CEO and Co-Founder of BrightFunnel, it’s because of “Bad Data,” which generally falls into one of eight categories: Account Hierarchy and Duplicates, Opportunity…
The Retail Single Customer View
One of the more interesting aspects of working for a data quality company is the challenge associated with solving real world business issues through effective data management. In order to provide an end-to-end solution, several moving parts must be taken into consideration, data quality software being just one of them.
