How to use Data Cleansing to Maintain Customer Data

Customer data is often a brand’s most valuable resource. Frequently thought of as the “oil of the digital era”, clean, reliable customer data is the key to forming a relationship that extends beyond that of your competitors. It’s the lifeblood of a company, but cleaning dirty customer data and maintaining data hygiene can be a costly and complex…
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The Truth About Data Quality

The data quality role is once again ranked as the most important full-time role staffed in the CDO’s office. But despite the importance CDOs place on data quality, little has been done to actually solve the issue.  Data quality has always been perceived by organizations as a difficult thing to achieve. In the past, the general opinion has…
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How PayPal – TIO Networks improved customer data matching to deliver financial services products

PayPal- Tio Networks services some of the largest telecom, wireless, cable, and utility bill issuers in North America – companies like AT&T, Cricket Wireless, Cox Communications, and Dish Networks. Their platform integrates with back-office billing systems, to enable billers to post payments accurately and quickly to the appropriate customer accounts. TIO Networks had acquired several companies and was…
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