How to use Data Cleansing to Maintain Customer Data

Customer data is often a brand’s most valuable resource. Frequently thought of as the “oil of the digital era”, clean, reliable customer data is the key to forming a relationship that extends beyond that of your competitors. It’s the lifeblood of a company, but cleaning dirty customer data and maintaining data hygiene can be a costly and complex…
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When Direct Marketing Fails…

As a Direct Marketer in a tough economy, you are constantly being asked to do more with less. Generate more leads. Improve campaign results. Increase brand awareness. Streamline operational efficiency. Unfortunately, poor quality customer and prospect data can sabotage your direct marketing efforts and your reputation in the process. Want to get a handle on the ways that…
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