3 posts
Deduplication
How to use Data Cleansing to Maintain Customer Data
Customer data is often a brand’s most valuable resource. Frequently thought of as the “oil of the digital era”, clean, reliable customer data is the key to forming a relationship that extends beyond that of your competitors. It’s the lifeblood of a company, but cleaning dirty customer data and maintaining data hygiene can be a costly and complex…
Where Is Your Bad Data Coming From?
As Kimball documents in The Data Warehouse Lifecycle Toolkit (available in all good book stores), there are five concepts that together, can be considered to define data quality:
