360Science Named Top 25 BI & Analytics Companies 2017
PRESS RELEASE SEPTEMBER 12, 2017 360Science Named Top 25 BI & Analytics Companies 2017 An Amazing Next-Generation Approach to Matching and Unifying Customer Data Austin, TX — CIO Applications names 360Science 25 BI & Analytics Companies 2017 in their September 2017 report. Each year, in an effort to assist CIOs identify technologies that are helping businesses leverage data…
GDPR – What You Need to Know About Consent
Who should read this? This post is written for Data Controllers and anyone who needs to understand what the obligations of the Data Controller under GDPR are for obtaining consent. We’re talking about customers here, but the same obligations apply to any other personal data that you hold. What do you need to know? Over the last several years, data-driven…
GDPR Key Definitions and Terminology
This week, as part of our series on GDPR, we are looking at the key definitions in the EU General Data Protection Regulation to help you decide which of the obligations of GDPR do indeed apply to your business.
GDPR – what is changing next May?
This is the second in a series of posts about the EU GDPR – now less 12 months away!
EU GDPR now just 12 months to go – where do you start?
As you should know, the EU General Data Protection Regulation (GDPR) comes into force one year from today, 25th May 2018. As we will still be in the EU then, whatever kind of Brexit we are in for, you only have 12 months to make sure that all your systems support compliance. If you need any incentive to…
Solving the Data Matching problem in Omni-Channel Marketing.
We chatted to VP of Operations at HumanN, Eric Shaffer to hear firsthand how data matching logic has changed not only his own workflow, but re-shaped the way the entire company uses their data. Today, the company can use data to inform key decisions for marketing and business intelligence purposes. HumanN is growing fast. On top of their…
The New Future of Marketing: 16 Predictions From The C-Suite
What’s in store for marketers? Forget crystal balls — this article in Forbes, written late last year by former CMO Kimberly A. Whitler, offered insights and predictions for the year ahead from CEOs, authors, and other marketing experts. So what did these experts predict would happen in the wonderful world of marketing during 2016? More targeted, personalized efforts…
Data Quality – is “close enough” “good enough”?
I was discussing the data quality vendor landscape with a colleague the other day and he drew a very interesting parallel, an analogy about solutions and performance I hadn’t heard before. Frankly, on the surface it was almost comical—but the more I thought about it, the more I realized the significance. For some reason, too often technology buyers…
Data Cleansing – Inside a Database or On a Desktop?
We’ve been gathering feedback from some of our service provider clients recently about the impact on them of change: there’s a lot of things that they mentioned to us: organisational change and new demands due to new customers come up as often as they always have done, but what about enforced change from outside the organisation?
