360Science Named Top 25 BI & Analytics Companies 2017

PRESS RELEASE SEPTEMBER 12, 2017 360Science Named Top 25 BI & Analytics Companies 2017 An Amazing Next-Generation Approach to Matching and Unifying Customer Data Austin, TX — CIO Applications names 360Science 25 BI & Analytics Companies 2017 in their September 2017 report. Each year, in an effort to assist CIOs identify technologies that are helping businesses leverage data…
View Post

GDPR – What You Need to Know About Consent

Who should read this? This post is written for Data Controllers and anyone who needs to understand what the obligations of the Data Controller under GDPR are for obtaining consent. We’re talking about customers here, but the same obligations apply to any other personal data that you hold. What do you need to know? Over the last several years, data-driven…
View Post

The New Future of Marketing: 16 Predictions From The C-Suite

What’s in store for marketers? Forget crystal balls — this article in Forbes, written late last year by former CMO Kimberly A. Whitler, offered insights and predictions for the year ahead from CEOs, authors, and other marketing experts. So what did these experts predict would happen in the wonderful world of marketing during 2016? More targeted, personalized efforts…
View Post

Data Quality – is “close enough” “good enough”?

I was discussing the data quality vendor landscape with a colleague the other day and he drew a very interesting parallel, an analogy about solutions and performance I hadn’t heard before. Frankly, on the surface it was almost comical—but the more I thought about it, the more I realized the significance. For some reason, too often technology buyers…
View Post