8 Data Demons Blocking CMOs’ Path to Marketing ROI

In this dog-eat-dog, data-centric world, many of today’s CMOs want the ability to easily measure and show how their teams are delivering ROI. But what’s preventing them from actually doing that? According to Nadim Hossain, CEO and Co-Founder of BrightFunnel, it’s because of “Bad Data,” which generally falls into one of eight categories: Account Hierarchy and Duplicates, Opportunity…
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6 Reasons Companies Ignore Data Quality Issues

Be it lean startups or multinational enterprises, true, proper maintenance of data quality gets swept under the rug. The initial efforts put in place early-on aren’t matched with best practices in the long run. Managers may be tempted to leverage existing CRM platforms tools to try and meet the data cleansing needs – not knowing that these solutions fall sorely short of any kind of proper record cleansing. While budgets are emptied in favor of customer acquisition and advertising spend, these half-hearted attempts at cleaning house leave valuable customer records collecting dust, hidden in plain sight.
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When Direct Marketing Fails…

As a Direct Marketer in a tough economy, you are constantly being asked to do more with less. Generate more leads. Improve campaign results. Increase brand awareness. Streamline operational efficiency. Unfortunately, poor quality customer and prospect data can sabotage your direct marketing efforts and your reputation in the process. Want to get a handle on the ways that…
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